By Belinda Maude
Brighton is like a jumble sale. An exciting assortment of the old and new in all shapes and sizes, a flurry of colour and plenty of choice.
The sea-side town buzzes with music, art and culture among other opportunities for both visitors and locals to enjoy.
Brighton’s tourism industry thrives due to the close eye kept on the six main areas of public interest, each different in terms of what it can offer visitors.
The refreshed strategy for the visitor economy created in 2008 outlines the importance of upholding the city’s gateways.
The main gateways comprise of the Brighton and Hove stations and the major roads that lead into the city.
The council is conscious of creating a clean and safe environment for those who arrive by public transport and make their onwards journey easy via signage.
Similarly, the council is planning to update signage for car drivers and an awareness of the congestion issues on London and Lewes Road has been documented for development.
The seafront has huge tourism potential with the infamous Brighton Pier, and the accessibility from Brighton train station straight down Queens Road.
The major benefit of Brighton seafront is the contrast between the tourists during the day, visiting the pier and wandering the beach and the influx of tourists experiencing the nightlife.
Although many visitors wouldn’t venture into the residential areas of Brighton, the city has a significant number of neighbourhoods.
Each is unique and gives visitors the opportunity to experience a quieter and domestic Brighton.
Much of the architecture in the city is hidden in the residential areas and the Brighton and Hove city council make sure that any events are publicised effectively.
Brighton and Hove also resides on the outskirts of the Sussex Downs Area of Outstanding Natural Beauty (AONB) a beautiful landscape that attracts many tourists all year round.
It is Brighton and Hove city council’s responsibility to promote visits to the countryside from the city.
Accessibility to the Downs is easy and it offers the opportunity for healthy outdoor activities and provides an area of natural and cultural heritage meaning promotion is beneficial.
Brighton has always been known to be a Green city and the heritage parks provide a break for visitors.
The council aims to provide more information on the open spaces available and maintain the facilities within the parks.
Enhancement of The Level has occurred recently proving the council’s dedication to maintaining major areas of public interest.
Lastly, the shopping areas are essential to Brighton due to the mixture between chain stores, and independent shops.
The Lanes, not only a shopping area, offers a place to amble as the colourful sets of shops filled with hidden gems and foreign imports acts as a resident market place.
High street shops can be found in Churchill Square and around North Street and retaining the connectivity between the shopping areas is important.
The identity of the Lanes and North Laine is particularly important to Brighton’s atmosphere as many remember it being quirky and bohemian.
Each area has its own strategy for increasing the flow of visitors and developing the Tourist Places will encourage visitors to stay longer and inevitably boost the tourism industry in Brighton.
Although it is up to the council to revise and pursue the strategy for maintaining a booming tourist industry, the residents of Brighton must also work to provide a clean and pleasant environment.