Brighton & Hove is dressed to impress this Christmas
This festive season Brighton & Hove City Council is pulling out all the stops to support local retailers and businesses through the city’s tourist information website, VisitBrighton, which has recently launched a Christmas campaign designed to inspire potential visitors and highlight was the city has to offer.
There is also a micro-site, www.christmasinbrighton.co.uk, which illustrates the array of independent shopping, accommodation and restaurant options as well as a diverse range of entertainment on offer.
The council has also given its backing to an upcoming event ‘Small Business Saturday’, which will be held on the 7th December. This national initiative, aims to encourage residents to support small businesses by purchasing local goods and services.
Leader of Brighton & Hove City Council Jason Kitcat, who last month signed the council up to the initiative, said: “Time and time again research proves that money spent with small local businesses is money kept in the local community. The vast majority of businesses in our city are small independent firms, and they remain the lifeblood of our economy.
On the day, helpers will be on hand at Brighton, Hove and Portslade train stations to give out maps and info about the independent retail areas together with info about local festive events such as Artists Open Houses.
Cllr Geoffrey Bowden, chair of the Economic Development & Culture Committee, added that: ‘A recent survey conducted by VisitEngland found that 56% of visitors come to the city for shopping and the council is committed to helping our local retailers survive and thrive.’
As Brighton & Hove has the highest number of independent retailers on the south coast, the Lanes and North Laine areas will hopefully be a magnet for visitors looking for alternative and quirky shopping options.