by Malcolm Cook
Movember aims to change the face of men’s health and change the way of thinking by putting a fun twist on this serious issue, ‘health is the wealth’. Using the moustache as a catalyst, we want to bring about change and give men the opportunity and confidence to talk about their health more openly.
Movember’s campaign objective is to raise awareness of men’s health issues, specifically cancers affecting men. We want everyone to know that most cancers are highly curable if caught in the early stages – including prostate and testicular cancer. Movember aims to increase early detection, diagnosis and effective treatment, as this will ultimately reduce the number of deaths from cancer.