Brighton boys of all ages co-star with singer-songwriter Maria McAteer in a pop video released yesterday.
The new video promotes her single, Brighton Boy, which was released for download as a sneak peek of the long-awaited debut album Her Night At Noon.
Maria directed the video, shot by co-songwriter Bjorn Dahlberg, on Hove seafront on Sunday 25 March, after putting out the call through social media.
“We were determined to get every single person we shot in”, she says, “because they’d all given time for us. And absolutely everyone’s really good.”
The video is a direct descendant of her viral hit Baby, in which diverse Brighton characters mime the familiar Justin Bieber lyrics over Maria’s vocal.
Music website Cover Me listed Baby’s salt-air visuals among it’s top 10 cover videos of 2010 for its cheeky comment on the ubiquity of the song.
The Brighton Boy video is more sophisticated in conception and execution, but retains Baby’s home-made charm and Maria’s obvious affection for this haven for individuals.
The sunniest of her own compositions, Brighton Boy has a simple, romantic hook, and Maria’s warm, wistful vocal quickly worms its way into the psyche.
Not every shot for the video was planned. “Like the guys on rollerblades; that was something in the moment. And it’s the best sequence”.